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POOLCORP Anniversary, Sol+Guard Gen2, Internet of Water

By Parker Conley • Published October 31, 2025

This week's highlights underscore the pool industry's ongoing transformation through strategic mergers, innovative product launches, and technological advancements aimed at sustainability.

POOLCORP Celebrates 30 Years on Nasdaq, Affirming Industry Dominance

Pool Corporation marked a significant milestone by celebrating three decades on the Nasdaq, an achievement that underscores its formidable presence in the pool supply industry. The company, trading under the symbol POOL, has consistently demonstrated robust growth and resilience, which is evident in its sustained market leadership. For pool service professionals, POOLCORP's stability and expansive distribution network mean access to a vast array of products and innovations, crucial for maintaining competitive service offerings.

This celebration is more than ceremonial; it reflects the company's strategic vision and adaptability in a fluctuating market. By leveraging its scale and resources, POOLCORP continues to set industry benchmarks, making it a pivotal ally for businesses looking to expand or refine their service portfolios.

Read more at Pool Magazine

GeoBubble's Sol+Guard Gen2: A Leap in Pool Cover Technology

Plastipack Ltd.'s introduction of the Sol+Guard Gen2 pool cover, featuring GeoBubble technology, is a game-changer for energy efficiency and sustainability in pool maintenance. This next-generation cover boasts enhanced durability and superior insulation properties, aiming to reduce water evaporation and cut energy costs significantly. For service professionals, this translates to tangible benefits—promising clients not just immediate savings but also a more sustainable pool operation.

The importance of such innovations cannot be overstated as the industry grapples with increasing environmental regulations and consumer demand for eco-friendly solutions. By adopting advanced products like Sol+Guard Gen2, service providers can position themselves as leaders in sustainable pool management, aligning with broader environmental goals.

Read more at Pool Pro Magazine

The Internet of Water: A Smart Revolution

In a compelling episode of Liquid Assets, Ravi Kurani interviews Ramzi Bouzerda, CEO of Droople, about the burgeoning Internet of Water. This technological frontier uses smart sensors to monitor and optimize water usage, offering a sophisticated approach to water management. As Bouzerda notes, "Every drop counts, and with smart technology, we're making every drop smart." This innovation not only addresses pressing global water scarcity issues but also opens new avenues for pool service professionals to enhance efficiency and customer satisfaction.

For those in the pool service industry, integrating such smart technologies can differentiate their offerings, attracting clients who value cutting-edge solutions and conscientious water use. This shift towards intelligent water management is not just a trend—it's an evolution in how resources are utilized and valued.

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Scott Frost Appointed as PHTA 2026 Chairman: Leadership at a Crucial Juncture

Scott Frost's appointment as the 2026 Chairman of the Board for the Pool & Hot Tub Alliance (PHTA) comes at a critical time for the industry. As it faces increasing regulatory scrutiny and evolving consumer expectations, Frost's leadership is expected to focus on enhancing industry standards and promoting sustainable growth. His extensive experience in the sector positions him well to navigate these challenges.

For pool service professionals, Frost's tenure could herald new initiatives and resources that support quality craftsmanship and service excellence. Staying informed about PHTA's programs and guidelines will be essential for businesses aiming to align with best practices and leverage new opportunities that arise under Frost's guidance.

Read more at PHTA

Easton Select Group Acquires Jackson Pool Service: A Trend Towards Consolidation

The acquisition of Jackson Pool Service by Easton Select Group highlights a growing trend of consolidation within the pool service industry. This strategic move enhances Easton's portfolio in high-end pool construction and maintenance, underscoring the value of comprehensive service offerings. For pool service professionals, such consolidation can present both opportunities and challenges—access to broader resources and expertise, but also increased competition from larger, well-capitalized entities.

As the industry continues to mature, service providers must evaluate their positions—whether to remain independent or consider strategic partnerships or mergers to enhance their market competitiveness. This trend suggests that agility and strategic foresight will be key determinants of success in the evolving landscape.

Read more at Pool Pro Magazine

Soake Pools' New Tile Collection: Design Meets Functionality

Soake Pools' introduction of the Check + Stripe tile collection offers pool service professionals a fresh avenue to enhance aesthetic appeal in plunge pool installations. While the product itself is visually striking, its real significance lies in the customization potential it offers—catering to clients' desire for personalized and unique pool designs. However, unless you're specifically in the market for decorative upgrades, this launch might not warrant more than a passing glance.

Professionals focused on broadening their design portfolios will find this collection useful, but for others, the headline suffices. As the market continues to emphasize personalized experiences, having a diverse design toolkit can be a valuable differentiator.

Read more at Pool Pro Magazine

Hayward's 100-Year Anniversary: A Legacy of Innovation

Celebrating a century of innovation, Hayward's 100-year anniversary is a testament to its sustained leadership in the pool and outdoor-living industry. The company's ongoing commitment to engineering excellence continues to set standards that influence industry practices and consumer expectations. For pool service professionals, Hayward's legacy provides a reliable benchmark for quality and innovation in products ranging from pumps to automation systems.

Hayward's centennial milestone is more than just a historical footnote; it is a reminder of the enduring power of innovation in shaping the industry's future. As professionals look to future-proof their offerings, aligning with such established leaders could provide strategic advantages in an ever-evolving marketplace.

Read more at Pool Magazine

Gold Medal Pools Acquires West Side Pools: Strategic Expansion

The acquisition of West Side Pools & Service by Gold Medal Pools underscores an ongoing trend of strategic expansion through mergers and acquisitions. This move enhances Gold Medal's presence in the Fort Worth area, bringing over 40 years of local expertise into its fold. For service professionals, such industry consolidation can signal shifts in regional market dynamics, often bringing improved service capabilities but also fueling competitive pressures.

Navigating this landscape requires an understanding of how these changes impact local market conditions and client expectations. For those considering their market positioning, this trend suggests that scaling operations through strategic partnerships or acquisitions might be necessary to maintain competitiveness.

Read more at Pool Pro Magazine