Purposeful Marketing with Laci Davis, Phosphate Mysteries & Chlorine Lock
Key Takeaways
- The Grit Game helps pool professionals by partnering with innovative manufacturers.
- Leadership involves personal growth and understanding how to treat others.
- Creativity from the arts can enhance business practices and marketing strategies.
- Lessons from Disney emphasize the importance of treating everyone with respect.
- Purposeful marketing adds value to social media posts and engages audiences.
- Sales should focus on customer service rather than aggressive tactics.
- Understanding pricing and business management is crucial for success in the pool industry.
- Social media strategies should target local audiences and showcase work effectively.
Episode Summary
In this episode of the Talking Pools podcast, Rudy Stankowitz interviews Laci Davis from The Grit Game, discussing her journey in the pool industry, leadership, creativity, and the importance of purposeful marketing. A listener question on why phosphate removers often cloud water. Another where we lay it on the line - ALWAYS follow the advice of your local Pool Pro. Chlorine Lock is NOW called CyA Slackass!
Lacey shares insights from her experiences at Disney, the significance of customer service in sales, and the future initiatives of The Grit Game aimed at supporting pool professionals. The conversation emphasizes the value of personal growth, community, and the evolving landscape of social media in business.
Episode Chapters
- 00:00 Introduction to The Grit Game
- 05:41 Creativity in Business
- 10:16 Purposeful Marketing Strategies
- 15:57 The Role of Enthusiasm in Sales
- 20:43 Redefining Sales in the Pool Industry
- 23:34 Effective Social Media Strategies
- 29:01 The Power of Repetition in Mastery
- 30:19 Rebuilding Knowledge After Amnesia
- 31:14 Business Fundamentals for Pool Professionals
- 32:46 Understanding Business Growth Potential
- 34:12 Mentorship and Learning from Others
- 35:24 Time Management Through Block Scheduling
- 37:46 The Importance of Customer Communication
- 39:17 Navigating Negativity in Business
- 40:34 Celebrating Small Wins for Big Breakthroughs
- 42:36 Training Through Creativity
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