Pool Service Franchise Comparison 2025
Compare pool service franchises, download FDDs, and get detailed analysis of investment costs, performance data, and business models.
Considering a pool service franchise? You're evaluating between several distinct business models: service-focused routes (ASP, Puddle), hybrid mobile + retail operations (Poolwerx), and construction supervision (California Pools, Premier Pools).
Each model has different capital requirements, operational complexity, revenue potential, and exit strategies. The resources below help you understand what you're actually buying into before you sign a franchise agreement.
Key questions to answer before choosing a franchise:
- What's the total investment including working capital?
- What revenue can you realistically expect in years 1-3?
- What does Item 19 (Financial Performance Representations) actually show?
- How does franchise support compare to going independent?
- What are the ongoing fees and how do they affect profitability?
Verified Franchise Comparison Table (Based on Source Data)
| Franchise | Verified Business Model | Verified Total Initial Investment Range (New Franchise) | Verified Ongoing Fees (Royalty + System Marketing Fee) |
|---|---|---|---|
| ASP (America's Swimming Pool Company) | Swimming pool cleaning, maintenance, renovation services, and related products. | $84,395 to $210,121 | Royalty Rate Not Specified + 1% Brand Fund Contribution (max 2%). |
| Poolwerx | Hybrid mobile unit generally required to develop a Retail Location within 24 months. | $153,000 to $350,500 (Retail Phase) | 7% of Gross Revenue (Royalty) + 3% of Gross Revenue (Marketing Fee). |
| California Pools | Pool and spa construction and remodeling sales/supervision. | $72,940 to $126,340 | 3.75%–4.5% of Gross Revenues (Royalty) + 0.2% of Gross Revenues (System Marketing Fund). |
| Premier Pools & Spas | Pool and spa construction and remodeling sales/supervision. | $58,950 to $119,000 | 3.5%–4.0% of Gross Revenues (Royalty) + 0.4% of Gross Revenues (Marketing Fund, max 1%). |
| Puddle Pool Services | Professional residential and commercial pool, spa, hot tub, and water feature cleaning and maintenance services. | $98,100 to $122,800 | 7% of Gross Revenue or $600 monthly (Royalty) + 2% of Gross Revenue (Brand Fund, max 3%). |
Complete FDD Package & Analysis
Individual Franchise Deep Dives
ASP - America's Swimming Pool Company
Analysis of ASP's service-focused franchise model. Investment costs, revenue potential, operational requirements, and how it compares to competitors in the service-only segment.
Read analysis → AnalysisPoolwerx: The Hybrid Mobile + Retail Model
Why Poolwerx mandates both mobile service and retail store operations. Examining the hybrid model investment, complexity, and performance in a service-first market.
Read analysis → AnalysisCalifornia Pools: Construction Supervision Model
Analysis of California Pools' construction supervision franchise. Investment costs, performance requirements, and how the supervision model differs from service franchises.
Read analysis → AnalysisPremier Pools & Spas: Construction Sales Model
Detailed analysis of Premier Pools & Spas franchise opportunity, examining the construction sales model, investment requirements, and performance data.
Read analysis → AnalysisPuddle Pool Services: Focused Service Model
Analysis of Puddle Pool Services' streamlined maintenance-only franchise model, investment costs, and operational simplicity compared to hybrid models.
Read analysis →Download FDDs
ASP 2025 FDD
Download the complete 2025 Franchise Disclosure Document for ASP - America's Swimming Pool Company with detailed financial data and requirements.
Download FDD → FDD DownloadPoolwerx 2025 FDD
Download the complete 2025 Franchise Disclosure Document for Poolwerx, including detailed financial data and franchise requirements.
Download FDD → FDD DownloadCalifornia Pools 2025 FDD
Download the complete 2025 Franchise Disclosure Document for California Pools with investment details and performance data.
Download FDD → FDD DownloadPremier Pools & Spas 2025 FDD
Download the complete 2025 Franchise Disclosure Document for Premier Pools & Spas with investment details and performance data.
Download FDD → FDD DownloadPuddle Pool Services 2025 FDD
Download the complete 2025 Franchise Disclosure Document for Puddle Pool Services with detailed financial data and requirements.
Download FDD →