Retail Is Not Dead, with Ryan Walker

Episode Summary

In this episode, Natalie Hood sits down with Ryan Walker to unpack how retail sales in the pool industry have evolved over the last two decades—and what dealers, builders, and retailers need to understand to stay competitive today.

From the rise of online shopping and social media influence to changing homeowner expectations and shifting economic realities, this conversation challenges long-held myths about retail, sales strategy, and customer behavior. Ryan draws on 20 years of experience across lifeguarding, distribution, manufacturing representation, and national sales to explain why the future of pool retail isn’t about fighting online competition—but learning how to work alongside it.

Retail Isn’t Dead—It’s EvolvingRyan explains why online sales are no longer the enemy of brick-and-mortar stores and how retailers can use online visibility as a tool rather than a threat. Homeowners today expect convenience, information, and options—and stores that adapt win loyalty.

Why Personal Service Still WinsDespite access to Amazon, TikTok, and Instagram, customers are still willing to pay more for expertise, education, and a trusted relationship. Retailers who focus on solving problems—not just selling products—stand out.

Episode Chapters

• 00:00 Introduction
• 10:47 Discussion Continues
• 21:34 Deep Dive