Create a sequence of professional review request messages to boost your Google, Yelp, and Facebook reviews
Send these messages at the recommended intervals to maximize your review conversion rate.
Online reviews are one of the most powerful marketing tools for local pool service businesses. According to BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust online reviews as much as personal recommendations.
For pool service businesses, Google reviews are especially critical:
Asking once for a review typically yields 5-10% response rates. A well-timed sequence of 3 messages can increase that to 20-30%. Here's why the sequence works:
Message 1 (Same Day): Catches customers at peak satisfaction right after you've provided great service. Many will leave a review immediately while the experience is fresh.
Message 2 (3 Days Later): A gentle reminder for those who intended to leave a review but got busy. Life happens - this nudge catches the procrastinators.
Message 3 (14 Days Later): Final ask before moving on. Frame it differently - perhaps mention how much reviews help your small business. This catches the last few who need extra motivation.
SMS Advantages:
Email Advantages:
For residential pool service, SMS typically performs better. For commercial accounts, email is often more appropriate.
Google Review Link:
Yelp Review Link:
Facebook Review Link:
Yes! Asking satisfied customers for reviews is completely acceptable and encouraged. What's not okay is offering incentives (discounts, free service) in exchange for reviews, pressuring unhappy customers, or writing fake reviews. Simply asking happy customers to share their experience is good business practice.
A sequence of 3 messages over 2 weeks is the sweet spot. More than that becomes annoying and may damage the relationship. If someone hasn't left a review after 3 asks, move on and try again after their next service (but wait at least 3-6 months).
Respond professionally and promptly. Apologize for their experience, offer to make it right, and take the conversation offline. A thoughtful response to a negative review can actually improve your reputation - it shows you care about customer satisfaction. Never argue or get defensive publicly.
Ask customers you're confident are satisfied. Don't ask immediately after a service issue or complaint. The best time to ask is after you've gone above and beyond or solved a problem for them. Quality of reviews matters more than quantity.
Google, by far. Google reviews directly impact your local search visibility and are the first thing potential customers see. Aim to build your Google review count first, then diversify to Yelp and Facebook. A business with 50 Google reviews will outrank one with 5, all else being equal.
Search for your business on Google, click your Google Business Profile, and click "Ask for reviews" (if you're the owner). You'll get a shareable link. Alternatively, search "Google Place ID finder" and use Google's official tool to generate a direct review link using your Place ID.
Yes! Many pool service software platforms (Skimmer, PoolBrain, Jobber) have built-in review request automation. You can also use dedicated review management tools like Birdeye, Podium, or NiceJob. Automation ensures consistent asking without you having to remember.
Aim to have more reviews than your closest competitors in your service area. For most local pool service markets, 25-50 Google reviews with a 4.5+ star rating puts you in excellent position. Focus on steady growth - 2-4 new reviews per month is a sustainable, achievable goal.
While you're collecting reviews and building your reputation, Pool Dial answers every call professionally and captures new customer inquiries 24/7.
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