Average Revenue of a Pool Service Business: 2026 Industry Data

How much does a pool service business actually make? According to SEC filings from the industry's largest companies, the average pool service business has access to approximately $109,600 in potential aftermarket revenue.[1]Leslie's, Inc. 10-KFiscal year ended September 28, 2024SEC Filing[2]Pool Corporation 10-KFiscal year ended December 31, 2024SEC Filing

This analysis uses financial data from Leslie's Inc. and Pool Corporation SEC filings to calculate realistic revenue benchmarks for pool service professionals.

The $13.7 Billion Aftermarket Opportunity

Leslie's SEC filings break down the total pool and spa care aftermarket into three segments:

Market Segment	Annual Value	Share
Residential Pool	$8.4 billion	61%
Professional Pool	$4.4 billion	32%
Residential Spa	$0.9 billion	7%
Total Aftermarket	$13.7 billion	100%

Source: Leslie's 10-K, 2024

The $4.4 billion professional segment represents the direct opportunity for pool service businesses--commercial accounts, property management companies, and multi-family residential complexes.

Average Revenue Per Pool Service Business

With approximately 125,000 pool service businesses in the U.S.[2]Pool Corporation 10-KFiscal year ended December 31, 2024SEC Filing, we can calculate average revenue potential:

Sources: Leslie's 10-K, Pool Corp 10-K, calculated from SEC filings

These calculations break down as follows:

• Average Aftermarket Potential: $13.7B total aftermarket ÷ 125,000 pro customers = $109,600
• Direct Service Revenue: ($8.4B residential × 30% DIFM share) ÷ 125,000 businesses = $20,160
• Pro Supply Spend: $900 average × 25x professional multiplier = $22,500

The 25x Professional Multiplier

Pool care professionals spend more than 25 times as much on supplies as DIY residential consumers, according to Leslie's SEC filings.[3]Leslie's, Inc. 10-KFiscal year ended September 30, 2023SEC Filing

This multiplier explains why major distributors and retailers focus heavily on professional accounts--a single pro customer generates the same supply revenue as 25 residential DIY customers.

High-Volume Pro Partner Accounts

Top-performing pool service businesses spend significantly more. Leslie's identifies "Pro Partner" accounts that spend in excess of $10,000 per year at a single supplier.[4]Leslie's Q4 2024 Earnings CallNovember 26, 2024Transcript

Given that most pool service companies work with multiple suppliers, a $10,000+ account at one retailer likely represents:

• Annual chemical and supply costs of $25,000-$40,000 across all vendors
• A route of 80-150+ pools under weekly service
• Gross revenue of $200,000-$400,000+ annually

Service Sector Profitability

According to the PHTA Business Operations Survey, the service and maintenance segment has shown resilient profit growth compared to other industry segments.[5]PHTA 2024 Business Operations SurveyPool MagazineArticle

However, profit margins remain tight--typically 5% or lower for most service businesses. This means:

Annual Revenue	Est. Net Profit (5%)	Business Profile
$100,000	$5,000	Solo operator, 30-40 pools
$250,000	$12,500	Owner + 1 tech, 80-100 pools
$500,000	$25,000	Small team, 150-200 pools
$1,000,000+	$50,000+	Multi-truck operation, 300+ pools

The tight margins underscore why operational efficiency--route optimization, chemical purchasing, and technician productivity--directly impacts take-home income.

The "Do-It-For-Me" Service Opportunity

Leslie's reports that 30% of total residential spending goes to "Do-It-For-Me" (DIFM) professional services rather than DIY products.[1]Leslie's, Inc. 10-KFiscal year ended September 28, 2024SEC Filing

This represents a $2.52 billion direct service market ($8.4B residential × 30%), divided among 125,000 service businesses. The average direct service revenue per provider from residential accounts alone is approximately $20,160 annually.

Top performers capture significantly more by:

1. Converting DIY customers to weekly service accounts
2. Adding repair and equipment installation services
3. Building commercial and HOA accounts with higher per-stop revenue
4. Expanding into adjacent services (landscaping, hardscaping, outdoor kitchens)

What This Means for Pool Service Professionals

The SEC data reveals several insights for pool service business owners:

1. The market supports growth. With $109,600 in average aftermarket potential per business, there's room to grow beyond solo operator status.
2. Pro programs matter. Becoming a "Pro Partner" at major suppliers (spending $10,000+/year) unlocks better pricing and terms that directly impact margins.
3. Margins are tight. At 5% net profit, operational efficiency is everything. Use our cost per pool calculator to understand your true margins.
4. The DIFM segment is growing. With 30% of residential spending going to professional services, there's strong demand for quality service providers.

For more industry data, see our complete 2026 pool industry statistics or pool service business count.