Per-Stop vs. Monthly Pool Service Pricing: Which Model Earns More?
Every pool service professional faces a fundamental choice: charge per visit or charge a flat monthly rate? This decision shapes your cash flow, customer relationships, and ultimately your bottom line.
Using data from Skimmer's 2026 Service Rate Index — compiled from 30,000+ pool service professionals managing over 700,000 pools — we'll break down exactly what each model earns across different markets and help you determine which is right for your business.
Key Takeaways
- Monthly billing generally earns more per customer due to months with 5 service days
- Per-stop requires higher per-visit rates to match monthly income — typically 25-30% higher than monthly rate divided by 4
- Regional norms vary significantly — some markets strongly favor one model over the other
- Business size matters — solo operators often prefer monthly simplicity while larger operations may benefit from per-stop flexibility
- The "right" model depends on your market, customer base, and operational preferences
Understanding the Two Models
Before diving into the numbers, let's clarify what each model entails:
Monthly Flat Rate
- Customer pays same amount every month
- Typically includes 4-5 weekly visits
- Predictable revenue for you and cost for customer
- Simpler billing and bookkeeping
- Customer pays even during vacation weeks
Per-Stop (Per-Visit)
- Customer pays for each service visit
- Revenue varies based on visits performed
- More complex billing and tracking
- Flexibility for bi-weekly or irregular service
- No charge when customer is away (unless agreed)
The Math: Monthly vs. Per-Stop Revenue
Let's compare the two models using real market data. We'll use Florida as an example since it's one of the largest pool service markets in the country.
Florida Pricing Example
According to Skimmer's data, Florida rates are:
- Monthly (with chemicals): $139-$145 average
- Per-stop (with chemicals): $85-$90 average
The 4.3 Week Reality: A year has 52 weeks, which means an average of 4.33 weeks per month — not exactly 4. With per-stop pricing at $87.50 and 4.33 visits, you'd earn $378.88 per pool per month. That's actually higher than the $142 monthly rate. So why do monthly rates exist?
The Real Calculation
Here's the catch: the per-stop rates in the market data ($85-$90 in Florida) are set knowing they need to compete with monthly pricing. Let's redo the math:
| Metric | Monthly Model | Per-Stop Model |
|---|---|---|
| Rate | $142/month | $87.50/visit |
| Weeks in a year | 12 months | 52 weeks |
| Annual revenue (1 pool) | $1,704 | $4,550 (52 × $87.50) |
| Wait, that can't be right... | Let's think about this differently | |
The issue is that per-stop rates in the data aren't meant to be multiplied by 52 — they reflect what customers actually pay per visit in markets where per-stop is the norm. The monthly equivalent would be:
$87.50 × 4.33 weeks = $378.88/month
But Florida's monthly rates are only $142/month. This reveals an important insight:
Data Interpretation Warning: The Skimmer data shows what the market charges for each model, not mathematically equivalent rates. In Florida, per-stop customers pay more over a year than monthly customers — but per-stop service often includes additional value propositions (flexibility, no payment for skipped weeks, etc.) that justify the premium.
Which States Favor Which Model?
Regional preferences vary significantly. Here's how different markets compare:
States Where Per-Stop Rates Are Notably Higher
In these states, per-stop pricing commands a significant premium, suggesting either that per-stop is less common (requiring higher rates to be profitable) or that customers value the flexibility enough to pay more:
| State | Monthly Avg (w/chems) | Per-Stop Avg (w/chems) | Per-Stop as % of Monthly |
|---|---|---|---|
| Connecticut | $139-$144 | $140-$146 | 103% |
| Illinois | $151-$157 | $139-$143 | 91% |
| Indiana | $88-$91 | $109-$113 | 125% |
| Maryland | $172-$176 | $120-$124 | 71% |
| California | $126-$132 | $91-$95 | 72% |
In Connecticut and Indiana, per-stop rates are very close to or exceed monthly rates, suggesting customers in those markets are willing to pay a premium for per-visit flexibility.
States Where Monthly Dominates
In these states, per-stop rates are significantly lower than monthly rates divided by 4, suggesting monthly billing is the market norm and per-stop is a discounted alternative:
| State | Monthly Avg (w/chems) | Per-Stop Avg (w/chems) | Monthly ÷ 4 |
|---|---|---|---|
| Arizona | $136-$142 | $43-$46 | $34-$36 |
| Kansas | $294-$307 | $82-$84 | $74-$77 |
| Florida | $139-$145 | $85-$90 | $35-$36 |
| Georgia | $246-$257 | $77-$80 | $62-$64 |
In Arizona and Florida, per-stop rates significantly exceed monthly rates divided by 4, meaning per-stop customers actually pay more over the course of a month. This suggests per-stop pricing is positioned as a premium, flexible alternative.
Pros and Cons of Each Model
Monthly Pricing: Advantages
- Predictable cash flow: You know exactly what you'll earn each month
- Simpler billing: Send the same invoice every month, set up autopay
- Revenue during off-weeks: You're paid even when customers travel
- Customer retention: Monthly subscribers are less likely to shop around
- 5-week month bonus: Months with 5 service weeks mean the same revenue for slightly more work, but you keep customers all year
Monthly Pricing: Disadvantages
- Less flexibility: Hard to accommodate bi-weekly or irregular schedules
- Customer pushback: Some customers don't want to pay for weeks they're traveling
- 5-week month risk: You do more work for the same pay in months with 5 Mondays (or whatever your service day is)
- Price increases harder: Customers notice monthly increases more than per-visit adjustments
Per-Stop Pricing: Advantages
- Maximum flexibility: Easy to accommodate bi-weekly, seasonal, or on-demand customers
- Fair compensation: You're paid for every visit you make
- Easier price adjustments: Small per-visit increases are less noticeable
- No "free" weeks: 5-week months mean 5 payments
- Transparency: Customers see exactly what they're paying for
Per-Stop Pricing: Disadvantages
- Variable income: Revenue fluctuates based on visits completed
- Complex billing: Must track each visit and invoice accordingly
- Lost revenue: When customers travel or skip weeks, you don't earn
- Higher churn: Per-stop customers may be more likely to pause or cancel
- Administrative burden: More invoicing work unless you have good software
Service Price Calculator
Calculate what you should charge based on your costs, market rates, and desired profit margin — for both monthly and per-stop models.
Which Model Works Best for Different Business Sizes?
Solo Operators (1-50 pools)
Recommendation: Monthly billing
For solo operators, administrative simplicity is paramount. Monthly billing means:
- Same invoice every month (or autopay)
- Predictable income for budgeting
- Less time on billing, more time on service
Small Teams (2-5 technicians, 100-250 pools)
Recommendation: Monthly or hybrid
Small teams can handle more complexity but should weigh the administrative burden:
- Monthly for core route customers
- Per-stop for bi-weekly or seasonal accounts
- Consider per-stop for commercial accounts with variable needs
Larger Operations (5+ technicians, 250+ pools)
Recommendation: Per-stop or hybrid
Larger operations with dedicated billing staff can benefit from per-stop's advantages:
- Fair compensation for every service performed
- Easier to scale with variable customer needs
- Better data on actual service costs per pool
- Flexibility for commercial and HOA accounts
Hybrid Approaches
Many successful operators use a combination of both models:
Monthly Base + Per-Stop Extras
Charge a flat monthly rate for regular weekly service, but bill per-visit for:
- Extra visits (green pool cleanup, after parties)
- Filter cleans
- Equipment repairs
- Seasonal services (winterization, opening)
Monthly for Residential, Per-Stop for Commercial
Commercial accounts often have variable needs that make per-stop billing more appropriate:
- HOAs with multiple pools on different schedules
- Hotels with seasonal occupancy variations
- Apartment complexes with variable budgets
Per-Stop with Monthly Minimums
Bill per visit but guarantee a minimum monthly amount:
- Customer pays for actual visits (flexibility)
- Minimum ensures baseline revenue (predictability)
- Works well for customers who occasionally skip weeks
Making the Switch
If you're considering changing your pricing model, here's how to approach it:
Switching from Per-Stop to Monthly
- Calculate the equivalent: Average your per-stop visits × rate to set a monthly price
- Add a small discount: Offer 5-10% below the math to incentivize the switch
- Communicate value: Emphasize predictability and no surprise bills
- Offer autopay: Make the transition seamless with automatic payments
Switching from Monthly to Per-Stop
- Set competitive rates: Research your market's per-stop pricing
- Communicate flexibility: Emphasize they only pay for actual service
- Address concerns: Explain billing process and payment expectations
- Consider grandfathering: Let existing monthly customers stay on that model if they prefer
See What Pros Charge in Your State
Explore pricing data for all 50 states with our interactive pricing map.
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- Pool Service Pricing With Chemicals vs. Without: How Much Extra Can You Charge?
- How to Price Your Pool Service Business: A Step-by-Step Guide
- Pool Service Rates in Florida 2026: Complete Pricing Guide
- Pool Service Rates in Arizona 2026: Complete Pricing Guide
Key Takeaways
- Neither model is universally "better" — the right choice depends on your market, business size, and operational preferences
- Monthly billing offers simplicity and predictable cash flow, making it ideal for solo operators and those who prioritize administrative efficiency
- Per-stop billing offers flexibility and fair compensation, making it better for larger operations or markets with variable customer needs
- Hybrid approaches let you capture benefits of both models
- Regional norms matter — research what's standard in your market before choosing a model that's outside the norm
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